So when Burger King approached them for shirt sponsorship and an online campaign incorporating the Fifa game, things seemed to fit. "This gave us the chance to have a global platform.
In one of the more brilliant 21st century marketing stunts you'll see, Burger King got a club in England's fourth tier soccer league to become a viral sensation and one of the most popular teams on FIFA 20. BK sponsored Stevenage FC just to gets its logo in the game, even if on the jersey of a club nobody had ever heard of before.
Burger King's decision to become the front-of-shirt sponsor for League Two side Stevenage in 2018 has paid off after their bold plan to go virtually viral succeeded beyond all expectations.
Burger King sponsors the club, and on Thursday, it announced a campaign to make the team the most recognized soccer name in the online gaming world. “The goal? No pun intended, to turn possibly the smallest team in the real world into the biggest club in the online gaming world,” the company said.
To celebrate its sponsorship of the women's side of the club "under the same terms and conditions, and at the same level, as the men's team," Burger King has rebranded as "Burger Queen" at its local franchise in Hertfordshire, England, and on the front of the team's jerseys for the 2020-2021 season.
Even though the men’s side had begun their sponsorship with Burger King last season, the women’s side had gone without a sponsor, the BBC reports. “Seeing their UK and worldwide social media channels change all their logos to Burger Queen, they have a reach of 12 million people worldwide,” Goude explained.
IN the summer of 2019, Burger King made the astonishing move to sponsor lowly League Two club Stevenage FC. Within one year, by utilising a video game, they helped make the club one of the most mar…
Getafe: Burger King; Athletico Madrid: Azerbaijan; Lyon: Le69 (regional area code) I hope you had a chuckle at some of these unusual sponsorships! The Future of Soccer Sponsorship. While national jerseys may remain sponsorless for years to come, the signs are pointing to even more heavily sponsored club jerseys in the future.
The average football fan may not be familiar with Stevenage, but many FIFA 20 players know just who they are. And this is partly thanks to a campaign by Burger King, a sponsor of the League Two club (English Fourth Division) that managed to make it the most used team in the EA Sports video game.